In May 2017, Symphony launched the Laura Ashley Kitchen Collection Stockist Awards to celebrate the hard work and dedication of its retailers over the last 12 months.
In a black tie event at Cutlers Hall, Sheffield, Laura Ashley Kitchen Collection retailers came together to launch the inaugural awards ceremony.
The awards categories were Best Display, Showroom of the Year, Online and Social Innovation, Designer of the Year and Stockist of the Year. Each retailer that wished to enter had to nominate themselves against a set criteria, including demonstrating a commitment to the brand, investment in showroom displays, correct use of Laura Ashley props and displaying the correct POS.
Each entry was looked at by a team at Symphony, with three finalists and an eventual winner being selected from each category.
Simon Collyns, Group Marketing & Retail Sales Director, said “We’re so pleased that the awards were such a success. We’ve received lots of great feedback and we look forward to incorporating our new Laura Ashley Fitted Bedrooms next year and making them bigger and better!”
Full details of finalists and winners can be found below:
Symphony were looking for that ‘wow factor’ Laura Ashley Kitchen Collection display, one which incorporated traditional Laura Ashley features, styling and propping and would inspire customers as soon as they walked into the showroom.
Finalists: Buxton Woodworks, Inspired Home Interiors and Simply Kitchens
Winner: Simply Kitchens
Showroom of the Year
The team at Symphony were looking for a fantastic showroom which showed a true commitment to the look and feel of the Laura Ashley brand. The showroom should be well propped and styled.
Finalists: Image Interiors, Laranza and Howarth at Home
Online & Social Innovation Award
In order to be nominated for this award retailers should make good use of online and social media, their profiles should be up to date, using the correct imagery with interesting and engaging profiles.
Finalists: Howarth at Home, Simply Kitchens and Kitchens by Design
Winner: Kitchens by Design
Designer of the Year
To have been nominated for this award, the stockist should have designed and installed a Laura Ashley kitchen, which epitomises the Laura Ashley look and style. It should be well styled and use features that are exclusive to the Kitchen Collection.
Finalists: Romerils, Elite Kitchens and Howarth at Home
Award for the Commitment to the Brand and Its Development
This was an award chosen by the judging panel at Symphony because of the clear commitment displayed, there has been significant achievement in the showrooms with many more to come.
Winner: Howarth at Home
Stockist of the Year
The Stockist of the Year should have an excellent all-round performance, this should include good sales figures, an excellent showroom and a clear commitment to the Laura Ashley Kitchen Collection brand and its development.
Finalist: Elite Kitchens, John Nicholls and Design Lines
Winner: Elite Kitchens