Symphony and Laura Ashley have continued their partnership to expand their range of kitchens for the Laura Ashley Kitchen Collection. New for 2017 are the Helmsley range, the addition of a classic ‘butt’ hinge design option, new handles, new paint colours and a suite of beautifully crafted feature cabinets and accessories
The additions to the range have been developed in keeping with the very British design heritage which is the hall mark of the Laura Ashley Kitchen Collection. The collection now offers a wider breadth of choice with styles to suit any interior design and create a kitchen which will be the heart and centre piece of any home.
Inspired by Laura Ashley’s rich heritage and traditional British style the Helmsley kitchen has a simple beauty that suits both contemporary spaces and restoration projects. With an in-frame design and flat style drawer fronts, Helmsley looks fantastic when paired with the brand new copper or brass handles that have also been introduced this year. Helmsley joins an already impressive mix of modern and traditional kitchen ranges; Bedale, Harwood, Whitby, Linton, Marlow and Richmond.
Available as an option on both the Collection’s in-frame designs, Helmsley and Harwood, the addition of the classic barrel hinge will create the look of a ‘butt’ hinged traditional country style kitchen whilst retaining a smooth soft close door action. The hinges are available in either pewter, copper or polished chrome finish to compliment the handle suite.
With the introduction of two new colours, the range now boasts a total of seventeen hand-picked painted options. New for this year are Cobble Grey and Midnight Blue which have been selected to compliment Laura Ashley’s own pallet of colours for 2017.
Also joining the Collection for 2017 are a butchers block-island unit, framed tray and wine rack units and a new decorative plinth which will enhance the design of any Laura Ashley kitchen.
Stewart Marshall, Group Brand Development Manager, comments “The Laura Ashley Kitchen Collection is proving to be extremely popular with our retailers, as it offers home owners a prestigious brand name that they know and trust. Earlier this year we held a special preview event for our retailers and the initial feedback on the new ranges and colours has been fantastic. Our retailers are given an exclusive territory and we work with each one individually to ensure that they have the support package that they need; this includes everything from showroom design, display propping and brand marketing.”
The Laura Ashley Kitchen Collection is offered exclusively through hand-picked retailers in the UK and is supported by a brand new brochure, a suite of POS, a comprehensive Product Directory as well as a Showroom Design and Marketing Guide.