Manufacturer Symphony Group is delighted to announce that the Helmsley kitchen range from the Laura Ashley Kitchen Collection has been chosen as finalists in this year’s The Brand & Licensing Awards 2018.
The Brand and Lifestyle Licensing Awards reward excellence in product innovation, brand licensing management as well as retail execution within the ever evolving brand and lifestyle licensing arena. They are owned and organised by Max Publishing which has a pedigree in licensing with The UK Licensing Awards, The Licensing Source Book and licensingsource.net.
Stewart Marshall, Group Brand Development Manager, Symphony, says “We launched the Helmsley kitchen last year and it has been one of our most popular ranges across customers, retailers and social media, so we’re delighted to have it be a finalist for the Brand & Licensing awards. We’re keeping our fingers crossed for a win in April.”
Nick Kaloyirou, Joint Chief Operating Officer at Laura Ashley says “We are delighted that Symphony has been shortlisted as a finalist in the “Best Brand Licensed Homewares Product or Range” category for this year’s B&LLAs for the Helmsley Kitchen Collection. Laura Ashley and Symphony launched their first kitchens to market in 2016 and the range has gone from strength to strength. The launch of Helmsley has been a particular highlight and has been extremely well received by retailers, customers and press alike. The imagery created for Helmsley was a great illustration of how our licensed product collections are developed to perfectly complement each other, whilst seamlessly integrating with the Laura Ashley own brand products. We wish them the best of luck with this award.”
Winners will be announced at the awards ceremony in London on 26th April.