09/2007
Symphony will make a big come back on national TV this autumn, starring into two primetime television shows.
The company has been focusing its marketing push towards prime time television shows in a bid to gain further exposure for its three retail brands (Gallery, Venetian and Embrace) and reach a greater number of consumers who may be considering investing in their homes.
Symphony's leading kitchen brand, Gallery, was the solution to one family's kitchen nightmare in the recent series of DIY SOS. Majestyk Interiors, based in Harrogate, and Gallery donated a new solid oak framed Vancouver kitchen to one lucky family who enjoyed a complete home makeover, live on air.
Wil Golby, Owner of Majestyk Interiors in Harrogate, says: "As soon as the producers approached me with this makeover I wanted to get involved. It was a perfect opportunity to generate some exposure for both the Gallery brand and my own kitchen studio which solely supplies Gallery and Kitchen Express products from Symphony. We had a great time working with the DIY SOS team and the home owner was absolutely delighted with her newly revamped family kitchen."
The producers of 60 Minute Makeover simply couldn't get enough of Embrace's stylish range of fitted furniture for the bedroom. Chosen for its oriental design influences and ease of installation, the Kira collection was used to transform a master bedroom into a tranquil sanctuary of rest and relaxation with the added benefit of lots of practical storage.
This recent product placement is just one of a range of promotional activities being utilised by Symphony to gain exposure for its retail brands and drive awareness to retailers. New catalogues, direct mail and strong POS have all contributed towards Symphony's increased marketing support for its retail division.
Symphony's Group Marketing Manager Alison Andrews says: "With the broadcast and print media playing such a pivotal role in consumer buying habits, it's essential for Symphony's main three retail brands to be seen in all the right places."
"Makeovers provide a great opportunity to show the product in its natural habitat and help us get the brand right under the nose of consumers, who are then directed to their local retailer for a demonstration of the product and discussion of their design requirements within a showroom environment."
Symphony has more than 35 years business experience and is unique in supplying all market sectors with bathroom, bedroom and kitchen furniture. The company supplies fitted furniture to the social housing market and private new-build market as well as the independent retail sector and its worldwide export customers.
More Information
For further information contact:
Kate Gray or Emma Brown at MCG PR on 0113 268 5000
Tel: 0113 268 5000
Email: kate.gray@mcgpr.co.uk or emma.brown@mcgpr.co.uk.
